Matoyi agara ari chikamu chakakurumbira paAmazon. Sekureva kwaJune mushumo weStatista, musika wepasi rose wematoyi uye mutambo unofungidzirwa kusvika madhora 382.47 bhiriyoni mumari muna 2021. Kubva 2022 kusvika 2026, musika unotarisirwa kuchengetedza yakakura kukura kwe6.9% pagore.
Saka, vatengesi veAmazon vangazvimisa sei zvine hungwaru uye nekuenderana mumusika wematoyi pamapuratifomu matatu makuru eAmazon: US, Europe, neJapan? Heino kudonhedzwa kwakadzama, pamwe nekumwe nzwisiso mu2023 Amazon chigadzirwa chekusarudza zano uye matekiniki.
I. Maonero eOverseas Toy Markets
Musika wematoyi unosanganisira dzakasiyana siyana dzemhando dzezvigadzirwa, zvinosanganisira matoyi evana, varaidzo yevakuru, nemitambo yechinyakare. Zvidhori, matoyi akapfava, mitambo yebhodhi, uye seti dzekuvaka isarudzo dzakakurumbira mumazera akasiyana.
Muna 2021, matoyi akapinda muzvikamu gumi zvekutengesa zvepasi rose zvepamhepo. Musika wematoyi weUS wakawana kukura kusingachinji, nekutengesa kunofungidzirwa kudarika mabhiriyoni makumi manomwe nemana emadhora muna 2022. Kutengeswa kwepamhepo kwematoyi muJapan kunofungidzirwa kusvika madhora bhiriyoni gumi nematatu muna 2021.
2023 Amazon Chigadzirwa Sarudzo Strategy
Kubva muna 2020, Amazon ine vanopfuura mamirioni mazana maviri enhengo dzePrime pasi rose, vachikura pamwero unosvika makumi matatu muzana pagore. Huwandu hwevashandisi veAmazon Prime muUS huri kuramba huchikwira, nepamusoro pe60% yevagari vane nhengo yePrime muna 2021.
2023 Amazon Chigadzirwa Sarudzo Strategy
Kuongorora musika wekutengesa matoyi weUS mumakore matatu apfuura kunoratidza kuti nzira dzematoyi dzepamhepo dzakakanganiswa zvakanyanya panguva yekukwira kwedenda. Nekuwedzera kwenguva yakapedzwa kumba, kutengesa matoyi kwakawedzera zvakanyanya, zvichiwana kukura kusingachinji kwemakore matatu akateedzana. Zvikuru, kutengesa kwakakura ne13% gore-pa-gore muna 2021, zvichitungamirwa nezvinhu zvakaita serubatsiro rwehurumende uye mitemo yemutero wevana.
2023 Amazon Chigadzirwa Sarudzo Strategy
Maitiro muChikamu cheToy:
Kufungidzira uye Kusika: Kubva pakutamba-kutamba kusvika pakuvaka kuvaka uye matoyi ehurongwa, zvigadzirwa zvinokurudzira fungidziro nekugadzira zvinopa yakasarudzika yekutamba uye inosimudzira kudyidzana kwevabereki nemwana.
Vana Vasingagumi: Vachiri kuyaruka nevakuru vari kuita kukosha kwehuwandu hwevanhu muindasitiri yematoyi. Zvinounganidzirwa, nhamba dzezviito, matoyi akapfava, uye seti yekuvaka ane mabhesi e fan akatsaurirwa.
Kuziva Kwemagariro Nezvakatipoteredza: Mazhinji mabhureki ari kushandisa eco-inoshamwaridzika zvinhu kugadzira matoyi, achienderana neyakagadzika budiriro zvinangwa.
Multi-Channel uye Bhizinesi Models: Muna 2021, LEGO yakabata mutambo wayo wekutanga wepamhepo wekutenga, nepo YouTube vapesvedzera vakapa mari inodarika mazana matatu emamiriyoni emadhora kuburikidza nemavhidhiyo asina kunyorwa.
Kunyaradza Kushungurudzika: Mitambo, mapuzzle, uye matoyi anotakurika ane ushamwari nemhuri akapa fungidziro yekutiza panguva dzekufamba kushoma nekuda kwedenda.
II. Zvinorudziro zveKusarudza Toy paUS Platform
Zvigadzirwa zveParty: Zvigadzirwa izvi zvine mwaka wakasimba, zvine kudiwa kwepamusoro muna Mbudzi naZvita, kunyanya panguva yeBlack Friday, Cyber Monday, uye nguva yeKisimusi.
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus for Party Supplies:
Eco-hushamwari uye biodegradable zvinhu.
Chitarisiko chinokwezva uye mari-inoshanda.
Kuungana kuri nyore, kusimba, uye kuramba kukuvara.
Noise level, portability, reusability, uye versatility.
Kuchengetedzeka, kusimba kwemhepo kwakakodzera, uye nyore kutonga.
Outdoor Sports Toys: Yakasimba mwaka, nekuwedzera kutarisisa mumwedzi yezhizha.
Consumer Focus for Outdoor Sports Toys:
A. Plastic Toys:
Kuungana kuri nyore, chengetedzo, kusimba, uye zvisina chepfu zvinhu.
Zvikamu zvinogoneka, zvisara, uye dhizaini inonakidza.
Mushandisi-ushamwari uye wakanakira kutamba kwevabereki nemwana.
Bhatiri uye zvimwe zvinowirirana zvinoda mirairo yakajeka.
B. Mvura Yekutamba Toyi:
Packaging huwandu uye saizi yechigadzirwa.
Non-chepfu chengetedzo, kusimba, uye kuramba kunobuda.
Kuiswa kwepombi yemhepo (ona kuvimbiswa kwehutano).
Bhora anti-slip dhizaini yakagadzirirwa kutarisisa mapoka ezera.
C. Kutenderedza Swings:
Saizi yechigaro cheNet, mutoro wepamusoro, zera rakakodzera, uye huwandu.
Kuiswa, mirairo yekuchengetedza, uye nzvimbo dzakakodzera dzekuisa.
Material, chengetedzo, huru yekubatanidza zvikamu, ergonomic dhizaini.
Mamiriro akakodzera uye evaraidzo maapplication (mitambo yekunze, pikiniki, kuseri kwemba kunonakidza).
D. Tamba Matende:
Tamba saizi yetende, ruvara, uremu (zvisingaremi), jira remachira, risiri muchetura, risinganhuhwi, uye risina zvinhu zvinokuvadza.
Dhizaini yakavharirwa, kuverenga kwemahwindo, nzvimbo yakavanzika yevana, kukurudzira rusununguko.
Chimiro chemukati, huwandu hwehomwe, saizi yekuchengetera matoyi, mabhuku, kana svutugadzike.
Main accessories uye yekuisa maitiro (chengetedzo, nyore), kurongedza zviri mukati.
Kuvaka uye Kuvaka Toyi: Chenjerera Kutyora Copyright
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus yeKuvaka uye Kuvaka Toyi:
Particle uwandu, saizi, mashandiro, yakakurudzirwa mirairo yegungano (rega zvidimbu zvisipo).
Kuchengeteka, eco-hushamwari, akakwenenzverwa zvikamu zvisina anopinza mipendero, kusimba, kuputsa kuramba.
Kukodzera kwezera kunoratidzwa zvakajeka.
Kutakurika, nyore kutakura, uye kuchengetedza.
Madhizaini akasiyana, mabasa ekugadzirisa puzzle, fungidziro yekubatidza, kusika, uye hunyanzvi hwemaoko. Ngwarira kukanganisa kodzero.
Collectible Models - Toy Collectibles
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus for Collectible Models:
Kusimudzirwa kwetsika kwepakutanga pamberi pezvigadzirwa zveparipheral, fan-financed, kuvimbika kwepamusoro.
Vanounganidzwa vanofarira, kunyanya vakuru, vanoongorora kurongedza, kupenda, mhando yemhando, uye ruzivo rwevatengi.
Zvinyorwa zvishoma uye kushomeka.
Innovative yepakutanga IP dhizaini kugona; inonyatsozivikanwa IP kubatana kunoda mvumo yekutengesa yemuno.
Hobbies – Remote Control
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus yeHobby Toys:
Kudyidzana kwezwi, kubatana kweapp, zvigadziriso zvehurongwa, nyore kushandisa, uye mamiriro ekushandisa.
Hupenyu hwebhatiri, chinhambwe chekudzora kure, simba rekushandisa, uye kusimba.
Realistic kudzora kwemotokari (kutungamirira, throttle, kukurumidza kuchinja), inoteerera, simbi zvikamu zvesimba rakawedzerwa, kutsigira kwepamusoro-kumhanya nzvimbo dzakawanda uye kushandiswa kwakawedzerwa.
Yakakwira module chaiyo, disassembly, uye kutsiva kwezvikamu, yakazara mushure mekutengesa sevhisi.
Kuongorora Kwedzidzo – Matoyi Anodzidzisa
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus yeDzidzo Toys:
Zvinhu zvakachengeteka uye eco-hushamwari, hapana mipendero inopinza. Zvikamu uye zvinongedzo zvakasimba, zvinodzivirira kukuvadzwa uye kudonha, kuchengetedzwa kwemwana.
Bata senitivity, nzira dzekudyidzana, mabasa ekudzidzisa uye ekudzidza.
Kukurudzira ruvara rwevana uye kurira kwekuziva, hunyanzvi hwemotokari, kufunga, uye kugona.
Pre-School Toys yeVacheche neVacheche
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus yePre-School Toys:
Kuisa nyore uye kushandisa, kuvapo kwebhatiri accessories.
Kuchengetedza, eco-hushamwari zvinhu, mavhiri anogadziriswa, uremu hwakakwana hwekuenzanisa.
Interactive maficha akadai mimhanzi, mwenje mhedzisiro, customizable, kusangana nevabereki zvinodiwa.
Zvikamu zvinogoneka kudzivirira kurasikirwa kana kukuvadzwa, zvinopa yakanakisa mushure mekutengesa sevhisi.
Plush Toys
A. Basic Models
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus yeBasic Plush Toys:
Plush toy size uye uremu, yakakodzera kuiswa.
Yakapfava, yakasununguka kubata, muchina unowachwa.
Interactive maficha (rudzi rwebhatiri), menyu yekudyidzana, tarisa kune bhuku remushandisi.
Plush zvinhu zvakachengeteka, eco-hushamwari, anti-static, kugadzirisa nyore, hapana kudurura; kutevedzera mirairo yenzvimbo yeplush yekuchengetedza matoyi.
Inokodzera mapoka emazera chaiwo.
B. Interactive Plush Toys
Consumer Focus yeInteractive Plush Toys:
Chigadzirwa uye huwandu hwekuwedzera, menyu basa rekutanga.
Interactive gameplay, mirairo, uye mavhidhiyo.
Chipo hunhu, chipo kurongedza.
Dzidzo uye kudzidza mabasa.
Inokodzera mapoka emazera chaiwo.
Zvinokurudzirwa:
Ratidza mashandiro echigadzirwa kuburikidza nemavhidhiyo uye A+ zvirimo.
Zviyeuchidzo zvekuchengetedza zvakaratidzwa mune tsananguro kana mifananidzo.
Gara uchitarisa kuongororwa kwevatengi.
III. Toy Category Kurudziro yeEuropean Platform
Mitambo Yemapuzzle Yemhuri
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus for Family-Hushamwari Mapuzzle Games:
Inokodzera kutamba kwemhuri, kunyanya kunangana nevana.
Kurumidza kudzidza curve yevana nevechiri kuyaruka.
Kutora chikamu kubva kune vese vatambi.
Inokurumidza-paced gameplay ine kukwezva kwakasimba.
Inonakidza uye inopindirana gameplay yenhengo dzemhuri.
Pre-School Toys yeVacheche neVacheche
Kuenderera mberi Kuwedzera Mukutengesa KweMakore Matatu Akatevedzana! Vatengesi veAmazon Vanogona Sei Kutora Multi-bhirioni Toy Musika?
Consumer Focus yePre-School Toys:
Zvinhu zvakachengeteka.
Kuvandudza hunyanzvi hwekuziva, kusika, uye kurudziro yekuda kuziva.
Tarisa pakugadzira hunyanzvi hwemanyorero uye kurongeka kwemaoko nemeso.
Zviri nyore kushandisa nemubereki-mwana inopindirana gameplay.
Outdoor Sports Toys
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus for Outdoor Sports Toys:
Chengetedzo, eco-inoshamwaridzika zvinhu, yakakwenenzverwa zvikamu, hapana inopinza mipendero, kusimba, kuputsa kuramba.
Zvakanyatsoratidza zera rakakodzera.
Inotakurika, nyore kutakura, uye kuchengeta.
Yakasarudzika dhizaini, maficha ekudzidzisa, anokurudzira fungidziro, kusika, uye hunyanzvi hwemaoko. Dzivisa kukanganisa.
IV. Toy Category Recommendations yeJapan Platform
Basic Toys
2023 Amazon Chigadzirwa Sarudzo Strategy
Consumer Focus for Basic Toys:
Zvinhu zvakachengeteka uye eco-hushamwari, hapana mipendero inopinza. Zvikamu uye zvinongedzo zvakasimba, zvinodzivirira kukuvadzwa uye kudonha, kuchengetedzwa kwemwana.
Bata kunzwa, dyidzana nzira, dzidzo uye kudzidza mabasa.
Mapuzzles, varaidzo, piquing kuda kuziva.
Chiri nyore kuchengeta, chakapamhama kana chakapetwa, compact kana chapetwa.
Mwaka uye Comprehensive Toys
Consumer Focus for Seasonal uye Comprehensive Toys:
Zvinhu zvakachengeteka uye eco-hushamwari, hapana mipendero inopinza. Zvikamu uye zvinongedzo zvakasimba, zvinodzivirira kukuvara uye kudonha.
Zvakanyatsoratidza zera rakakodzera.
Zviri nyore kuchengeta, zviri nyore kuchenesa.
V. Toy Category Compliance uye Certification
Vatengesi vematoyi vanoshanda vanofanirwa kutevedzera kuchengetedzeka kwenzvimbo uye zvinodiwa zvitupa uye kutevedzera chikamu cheAmazon rondedzero zviyero.
2023 Amazon Chigadzirwa Sarudzo Strategy
Zvinyorwa zvinodiwa pakuongororwa kwetoy chikamu zvinosanganisira asi hazvina kugumira ku:
Chengetedza ruzivo rwekutanga uye ruzivo rwekufonera.
Rondedzero yezvigadzirwa zvakaiswa kutengeswa (ASIN Rondedzero) uye zvigadzirwa zvinongedzo.
Invoices.
Mifananidzo ine mativi matanhatu yezvigadzirwa (ine zvitupa zvechiratidzo, yambiro yekuchengetedza, zita remugadziri, nezvimwewo sezvinodiwa nemitemo yenzvimbo), mifananidzo yekurongedza, mabhuku ekuraira, nezvimwe.
Chigadzirwa chitupa uye mishumo yekuyedza.
Declaration of Conformity yeEurope.
Tapota cherechedza kuti shandurudzo iyi yakaunzwa nechinangwa chereferensi uye ingada kumwe kugadziridzwa kuitira kuti ijekese.
Nguva yekutumira: Aug-15-2023